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A proposed model for measuring the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable
The study aimed to identify the reality of digital marketing in Zain in the Kingdom of Saudi Arabia as a first major goal, and to identify the impact of digital marketing on consumer purchasing trends with brand credibility as an intermediate variable as a second major goal. The researchers used the ...
The Role of Artificial Intelligent in Knowing the Trends of Generation Z Through Social Media an Applied Study on Telecommunications Companies in the City of Tabuk
Objectives: This study aimed to investigate the contribution of artificial intelligence in understanding the preferences and needs of Generation Z through social media, enhancing social media marketing, improving marketing campaign effectiveness, and helping companies identify key technologies to understand ...